Concentric Consulting Inc. was founded in 2002 by Andrea Carey. The original purpose of the company was to provide training and events for runners. Concentric Consulting has grown to event management for races, specialty events, media launches, fitness clinic delivery, run and triathlon coaching, and health promotions.

Our Mission Statement

Concentric Consulting strives to provide the highest quality programs, events and services to meet the need of our clients. We believe in providing opportunities for health, sport and special events to shine, and to be recognized for the value they provide in the local and global community.

Our Fresh Solutions

Frontrunners and New Balance Victoria Customer Appreciation

Organizer - 2002 - 2007

Examples of Customer Appreciation Events include:

“The (Perfect) Bra Fit Night” - February 2007, “Make it a girls night out! Your evening will include wine and nibblies, professional bra fittings, and a Bra Fit talk by Brooks rep Teri Taylor.”

“Ladies Night” with chocolate fondue, wine, bra fittings, and in store discounts.

“Wetsuit Fitting Events” with local celebrity athletes, wetsuit sales reps, and instruction on what to look for in a wetsuit and instruction and assistance in finding the right fit.

“Anniversary Party” events with extended store hours, great discounts, and refreshments.

Bellla on Johnson

Event Manager | August 2006

Bellla on Johnson has opened in Victoria as Adidas’ first women’s concept store in North America. Located on Lower Johnson Street in the heart of Old Town, other-wise known as Victoria’s fashion district, Bellla on Johnson carries Adidas’ Adilibra and Adidas by Stella McCartney sport performance collections. Adilibra, a new line for women, focuses strongly on details and on combining unexpected features both in shapes and colors. Adidas by Stella McCartney allows active women to not have to compromise their style while in the sports arena.

Terry Fox LogoCo-Organizer - September 2005

Before Terry died, he knew that an annual event would be held to commemorate his Marathon of Hope. It would be called, appropriately, The Terry Fox Run.

The first Terry Fox Run in 1981 attracted 300,000 participants across Canada and raised $3.5 million. To date, more than $400 million has been raised worldwide for cancer research in Terry’s name.

September 2005 saw the 25th Anniversary of Terry’s legacy, and the first time the National School Run was done at the same time across the whole country.  Victoria played host to the CBC Headquarters and National Telecast of this event.  In addition, Rob Reid, local businessman, unveiled a bronze statue of Terry which was later placed at what would have been his final destination on his journey.

Andrea worked with Sheri Donovan on the logistics and behind the scenes initiatives that brought such huge success to this event, and allowed 3000 local elementary students to be involved in the day’s events at Mile Zero.